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HTC and Vodafone Unleash the htc 7 trophy – a new level of mobile entertainment through Windows Phone 7

Exclusive to Vodafone customers from October 2010

Sydney, Australia – October 12, 2010 – HTC Corporation, a global designer of smartphones, and Vodafone, one of the world’s largest mobile communications companies, today announced an agreement to bring the new HTC 7 Trophy, a new Windows Phone 7 smartphone, exclusively to Vodafone customers in selected markets across the world – including Australia – from October 21, 2010.  The HTC 7 Trophy has been designed as the ultimate mobile entertainment device, taking full advantage of the Zune and Xbox LIVE integration of Windows Phone 7.

The ideal handset for keeping in touch with friends and making the most of every free second, the HTC 7 Trophy features enhanced support for gaming and entertainment. For those who want to capture the moment, the five megapixel camera with autofocus and LED flash makes it easy to take high quality images and high-definition, 720p video, while the photo enhancer application, available from the HTC Hub, allows people to be more creative with their photos.

HTC 7 Trophy customers can take their favourite content with them, wherever they may be, thanks to the Zune media system, which allows music, movies or even Xbox LIVE content to be downloaded straight to the handset’s 8GB of in-built memory, or synchronized from a PC. Featuring Dolby Mobile and SRS WOW HD™ virtual surround sound, music and video content played through the integrated multimedia player can be enjoyed at a far more immersive level than was previously possible.

The HTC 7 Trophy unlocks a whole new world of Xbox LIVE gaming, bringing companion titles from favourite Xbox franchises and some of the world’s leading games developers to Vodafone customers. Thanks to the 1GHz Snapdragon processor, fast action gameplay is responsive and exciting. Gamers can test the games for free before choosing to purchase, create their own avatar and play phone-to-phone or phone-to-PC for an added multi-player experience. With the ability to upload scores to online leaderboards or share them with friends, the HTC 7 Trophy makes the concept of mobile community gaming a reality for Vodafone customers.

“Windows Phone 7 sets a new benchmark for mobile entertainment thanks to its integration of both the Zune and Xbox LIVE platforms,” said Florian Seiche, president, HTC EMEA. “HTC 7 Trophy has been developed specifically to offer a fantastic gaming and multimedia experience, on top of all the social networking and standard functionality you’d expect from a smartphone. We are excited to offer Vodafone customers in these markets a device which is helping to set a new standard for mobile entertainment and communication.”

Ross Parker, General Manager, Devices and Pricing at Vodafone Hutchison Australia (VHA), said: “Vodafone will be ranging Windows 7 phones with the exclusive HTC 7 Trophy launching on October 21.  Our customers have a long love of smartphones and, with our extensive range, best-in-market plans and a unique range of 3G services, there’s a smartphone for everyone. The inclusion of the HTC 7 Trophy, as a Windows 7 smartphone that’s exclusive to Vodafone, further enhances the choice of smartphones we offer to our customers.”

Availability
The HTC 7 Trophy will be available exclusively through Vodafone in Australia, Germany, Spain and the United Kingdom from October 2010. It will subsequently be made available in further markets around the world, and details will be announced in due course.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

About Vodafone 
Vodafone is one of the world’s largest mobile communications companies by revenue with approximately 347 million proportionate customers as at 30 June 2010. Vodafone currently has equity interests in over 30 countries across five continents and over 40 partner networks worldwide. For more information, please visit www.vodafone.com.

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